Now in early access

Run your brand
like you hired a team.

Pratiti writes the posts, watches what you spend, briefs your creators and shows you what actually worked. Nothing goes live until you say so.

◐ Brand voice
◈ Content
◎ Ad spend
◇ Creators
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Free to start · No card · Set up in an afternoon

Uses the best AI going, so you never have to choose

ClaudeOpenAIGeminiPerplexity

Your brand needs outcomes, not another tool to log into.

Pratiti pairs agents that do the work with the person who owns the brand — you.

They draft, they check, they flag what is bleeding money. Then they stop and wait for you.

A day with it

Your day, already
half done by 8am.

You do not open Pratiti to give it work. You open it to see what it did.

8:00 AM

Overnight, it read everything.

Yesterday's posts, yesterday's spend, and what your competitors put out. Waiting for you with the receipts.

₹
Spend check · last night
Four channels returned less than they cost. One was still running.
₹3.7L / month recoverableNeeds you
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This week's posts
Nine drafts across Instagram, LinkedIn and X. Written for each, not copy-pasted.
9 drafts readyTo approve
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Brand check
Two drafts used a claim you are not allowed to make. Already rewritten.
2 fixed before you saw themDone
1:00 PM

You approve. It ships.

You read, you cut two, you change a line. That is the whole job. Everything downstream follows.

✓
7 posts approved
Scheduled to the right channel at the right time, with the right crops.
Queued to 4 channelsLive
◇
5 creator briefs out
Deliverables, deadline, tone rules and what they must disclose. Not a WhatsApp message.
5 sent · 2 acceptedTracking
◎
Budget moved
You killed the dead channel. It reallocated to the two that are working.
₹3.7L redirectedApplied
9:00 PM

You log off. It doesn't.

Every edit you made today becomes a rule. Tomorrow it needs less fixing than it did this morning.

◐
3 rules learned
The line you rewrote is now a tone rule. It will not come back next week.
Brand memory updatedSaved
◎
Tomorrow's audit running
Watching the seven posts that went out and what each one cost to reach people.
Report at 8:00 AMRunning
◈
Next week drafted
Built from what worked this week, not from a content calendar template.
Ready when you areWaiting
Real accounts

Here is what it found
last month.

Three things it caught on live brand accounts that nobody had noticed.

₹3.7L

being wasted every month

Four channels paying out less than they cost. One was still running.

86.7%

of the budget on one old ad

One tired creative carrying nearly everything, and doing it badly.

₹8.3L

of free ad credit, untouched

Sitting there unused while paid costs went up 29%.

Who does what

Like hiring four people.
Without hiring four people.

Each one owns a job. They all know your brand, they all show their work, and none of them publishes anything without you.

◐

Keeps you sounding like you

Same voice on every channel, whoever writes it — new hire, agency or creator.

◈

Writes the posts

Instagram, LinkedIn, X and the rest — written for each one, not copy-pasted across them.

◎

Finds the wasted money

Tells you which ads stopped working and where your budget is quietly leaking.

◇

Chases the creators

Briefs out, work back, approvals tracked — so you stop doing it over WhatsApp.

It gets better

It learns your brand
as you go.

Every correction you make and every result that comes back gets remembered. Month three needs far less fixing than month one.

Store context→ Audit performance→ Create faster→ Run campaigns→ Improve
What it knows

It already knows
how you sound.

Your tone, the claims you can make, the words you never use, and everything you have run before — in one place instead of five decks.

◆A new hire or agency is up to speed on day one.
◆What you learned in March is still there in November.
◆Staying on-brand stops being someone's job.
brand-memory
Voice & tone rules24 active
Approved claims18
Restricted terms7
Campaign history142 runs
Consistency score92%
What it watches

You find out in week two.
Not at quarter end.

It checks what you posted and what it cost, every week — so a problem shows up while you can still do something about it.

◆Spot a format that stopped working before you have spent on it for a month.
◆See exactly which channel is taking money and giving nothing back.
◆Whatever it finds, it remembers for next time.
audit · this month
Blended ROAS3.52×
Cost per action▲ 29%
Channels with zero return4
Budget recoverable₹3.7L / mo
3 gaps flagged · action recommended
Why us

Most tools make content.
This one decides what to make.

Anything can write a caption now. The hard part is knowing what is worth posting, keeping it sounding like you, and proving it did something.

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It all connects

What it learns from your ads changes what it writes next week. Not four tools in a trench coat.

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It sounds like you

Not like AI. Your words, your claims, your rules about what you never say.

◎

Built for people who ship

Approvals, handoffs and accountability that match how your week actually runs.

See what it finds in your account.

Give it a week of your posts and spend. It will tell you what is working and what is not — before you pay anything.

Start freeTalk to us

No commitment · Demo tailored to your brand and team size

FAQ

Common questions

How is this different from a scheduling tool?
Schedulers manage when posts go out. We manage the system behind them — the brand knowledge that informs them, the audits that evaluate them, and the campaign and creator operations around them.
Does it replace my agency or creators?
No. It replaces the chaos around them — clearer briefs, tracked deliverables, real performance visibility. The people stay; the coordination overhead goes.
What does "you approve" actually mean?
Agents draft, analyse and prepare — but nothing publishes without a human approving it. Approval workflows are built into every path that touches a live channel.
Which channels are supported?
Instagram, Facebook, LinkedIn, X, YouTube and WhatsApp, with paid and organic in the same workflow.